Color
Color speaks volumes about a brand and evokes emotions. By consistently utilizing the same color, you can help strengthen Mack brand awareness.
Primary Palette
Black, white, and gold are the primary brand colors. Black and white are used as the main background colors for most applications. Gold can also be used as a background color, but more sparingly. Gold is mainly used in typography and graphic elements.
Secondary Palette
Our selected secondary colors highlight and complement our primary colors. Use of these secondary colors, when needed, further contributes to Mack brand recognition and consistency. Graphite, steel, and silver can also be used as background colors to help differentiate customer groups. Dark gold is mainly used during instances where higher contrast is needed and gold is too light.
Graphite
CMYK: 73/67/65/80
RGB: 29/29/29
HEX: 1D1D1D
PMS: 419 C
Steel
CMYK: 36/26/25/0
RGB: 167/171/175
HEX: A7ABAF
PMS: 429 C
Silver
CMYK: 11/8/9/0
RGB: 223/223/223
HEX: DFDFDF
PMS: Cool Gray 1 C
Dark Gold
CMYK: 44/45/75/17
RGB: 135/117/78
HEX: 87754E
PMS: 2328 C
Accent Palette
We use red for highlights and data displays to give a tech-forward feel. This color can be useful when you want to draw attention to a small but important part of a composition, such as a CTA. Copper should be sparingly and reserved only for electromobility applications.
Red
CMYK: 0/87/95/20
RGB: 205/26/10
HEX: CD1A0A
PMS: 2347 C
Copper
CMYK: 0/41/53/42
RGB: 143/101/77
HEX: 8F654D
PMS: 876 C
Examples
Here are examples of our color palette in use. You can see the use of black and gold as our main colors, with supporting greys and red as a highlight.
