Grid System
We utilize a number of graphic elements that speak to our brand. The most prominent one is our grid system; this element finds itself in all our layouts and governs each composition. We also use data visualization and icons to enhance our visuals.
Modular Grid System
Our designed pieces always utilize a grid system. The grid is flexible and can be amended based on the application. The goal is to create a composition that effectively tells the story at hand and creates visual interest. Balance is key to creating a successful composition using the grid. You want to utilize the space in a simple, yet powerful way and avoid using too many elements. As a basic rule, we use 9 columns and 6 rows in landscape compositions, and 6 columns and 9 rows for portrait compositions. This grid can be amended based on the application and canvas size, but should always be divisible by 3. The ultimate goal is to section out the composition in a captivating way using squares and rectangles guided by the underlying grid. At times, it might be appropriate to break the grid for an array of reasons. Do this carefully, and make sure the overall composition reflects the integrity of the original grid. Below you can see how the grid can be flexible even within the same composition, and instances in which elements break the grid in a successful way.
Example of a Grid
Layout Blocking
An example of structural elements laid out on the grid stripped of actual content.
Adding Content and Breaking the Grid
An example with imagery, logos, graphic elements and typography added. You can see that the structure from above is still intact, with some adjustments to accommodate image proportions, content length and layout flow.
More Examples
Grid Flexibility
All the above examples show a grid of 9 columns and 6 rows, that creates grid units that are close to square. When working with other dimensions you may need to increase or decrease the number of columns and rows to keep the proportion of an individual grid unit closer to square. Working in multiples of 3 for both columns and rows, we can create grids for designs of all sizes and dimensions. The examples below illustrate some ways of building your grid.
