Graphic Elements
We utilize a number of graphic elements that speak to our brand. The most prominent one is our grid system; this element finds itself in all our layouts and governs each composition. We also use data visualization and icons to enhance our visuals.
Red Line
We utilize a red line above our headlines as an anchoring element. It can also be used above other pieces of copy, such as a subhead or a section of body copy. Only one can be used per composition. Consider using above headline before considering any other use case. This element does not always have to be present if there’s no room for it or it creates an overly complicated composition.
Data Visualization
Our brand combines purposeful design with proven technology. We strive to provide proof points that illustrate our commitment to measurable, proven results.
Icons
Below you can find examples of our icon style. Please reference these when developing new icons. Our icons are clean, simple and easy to interpret. Parts of the icon can be outlined or filled in based on the icon itself and the use case.
Any newly created icons must be approved by Mack marketing before they can be used.
App Icons
When creating icons for phone applications, follow the below template for consistent placement of the Mack logo and artwork. Note that the logo placement should be consistent on all application icons. Utilize best practices for the app iconography and ensure the artwork is as simple as possible to convey the function of the app. App icon designs must be approved by Mack marketing.
