Templates
The following templates are provided to offer specific, detailed guidelines. They are intended to be used with limited customization.
Hierarchy
Maintaining a typographic hierarchy helps us communicate our message quickly and efficiently. Follow our established hierarchy for all print pieces, and use it whenever possible for email and digital projects.
Corporate Stationery
Our brand’s corporate stationery presents our company as a bold global brand. To maintain consistency, do not alter these templates.
Letterhead
Memo
Envelope
Our envelopes allow us to present a unified global brand to the world. Two designs have been developed for #10 and large envelopes, a front print or a flap only print. Envelopes are available through EBD.
Stationery
Letterhead
Paper Stock: Uncoated, Smooth, White
Paper Weight: 80lb Text
Envelope
Paper Stock: Uncoated, Smooth, White
Paper Weight: 80lb Text
Customer-Facing Business Card
Paper Stock: Uncoated, Smooth, White
Paper Weight: 110lb Matte Cover
Collateral
Brochure
Paper Stock: Coated, Matte Finish, White
Paper Weight - Cover: Minimum 80lb Cover
Paper Weight - Interior: Minimum 80lb Text
Sell Sheet
Paper Stock: Uncoated, Smooth, White
Paper Weight: Minimum 80lb Cover
Direct Mail
Sell Sheet
Paper Stock: Coated, Matte Finish, White
Paper Weight: Minimum 100lb Cover
Email Signature
Using an email signature is like handing a person a business card every time you send an email. The Mack email signature template provides professionalism, legitimacy and brand consistency. Refrain from altering the gold color used for first and last name as well as changing the size of the Mack logo.
PowerPoint
Just like our printed materials, for PowerPoint presentations, simplicity is best. When creating headlines and slides, strive for a clear, simple headline, and avoid cluttered charts and tables.
Video Thumbnails
Video thumbnails are templated and follow our modular grid system. There are three different options that can be used based on the imagery.
Content Pages
Keep the word count of content pages short, and organize information under an easy-to-understand header.